Sunday, 31 October 2010

Research KERRANG - Target Audience


1) How does the double page spread you have looked at use a layout to suits it's target audience and style?
The magazine i looked at was Kerrang where it's target audience is aimed at females and males mainly from 16-25. In this double page the majority of the feature is based on photographs of bands they are reviewing or have been seen live be readers, this is because that a younger audience is going to be more interested in looking through photos rather than streams of text. The article is separated into two columns which makes it easy for people to read. Although the magazine is attracting younger audience there is not much text. on the right side page they have a 'how was it for you' column where readers can send in their throughts about a band they have seen live. this makes it more interactive with the audience as they are contributing what they think.
2) What type of mode of address is used by this magazine to appeal to its target audience? (pick out words and phrases) 
The tone and style of the lanaguage they use for their articles is very direct to the readers as if they are just talking to you and are informal and chatty so the audience can easily understand and be entertained by the humor. - 'Fired up' - 'Twisting rhythms' - 'Slab heavy riffs' - 'Nobody in this sweaty room' - 'Huge bummer'- 'Hardcore' 

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